ITEM TITLE:
#24-15 - Amending the 2024 City Budget by Appropriating an Additional $41,000 to the Administration Department for City Manager Priorities to be Transferred from the Budget Variance Reserve
SUBMITTED BY: John Douglas, City Manager
FISCAL NOTES:
Expenditure Required: N/A
Unencumbered Balance: N/A
Funding Source: N/A
RECOMMENDATION:
Amend the 2024 City Budget by appropriating an additional $41,000 to Administration Department for City Manager Priorities including: (1) Branding Initiative and (2) Directors’ Retreat.
SUMMARY STATEMENT:
Branding Initiative from Valdez Strategic Communications Plan
Modifying the current City brand to make it more flexible and consistent. It would be more reproducible for different applications, develop a more unique typeface, remove ‘Alaska’ from the City logo, create versatile versions logo to be adaptable to existing uses, compile logo versions and the brand guide in one easily accessible location and include versions of the logo with and without the tagline.
Directors’ Retreat
This is an important strategic planning effort for fiscal year 2025. Directors will meet for two days to build on previous planning work done with Synergistic Solutions to plan for 2025 work plan. This retreat is also meant to foster a collegial environment, improve internal communications, and refine our shared purpose and mission.