ITEM TITLE:
Mid-year Marketing Update with Thompson & Co.
SUBMITTED BY: Martha Barberio, Economic Development Director
FISCAL NOTES:
Expenditure Required: N/A
Unencumbered Balance: N/A
Funding Source: N/A
RECOMMENDATION:
Receive & File
SUMMARY STATEMENT:
Attached is the 2nd quarter report on the Marketing initiative with Thompson & Co. Caitlin will be on hand to answer any questions.
Here is the campaign recap for the ads that ran throughout Q2. A few key highlights:
• Q2 campaign garnered over 2 million impressions and 12,000 clicks!
• Google search performed best in California among men 18-24.
Audio and digital display performed best in California and Florida
Q2 cumulatively outperformed Q2 of 2021
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