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Report: Update Northstar's Branding Initiative
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SUBMITTED BY: Martha Barberio, Economic Development Director
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Expenditure Required: N/A
Unencumbered Balance: N/A
Funding Source: N/A.
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Receive and file
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SUMMARY STATEMENT:
Below is a report from NorthStar
North Star Research and Branding Initiative as part of larger Kimley-Horn Re-Visioning Project
North Star has completed the following tasks: February 5, 2018
? Situation Analysis (questionnaire to key partners to determine where Valdez has been as well as identifying goals and priorities)
? Research and Planning Audit (collection of any community research, strategic plans, and other guiding documents for the community and its partners)
? Communication Audit (communication materials including published guides and collateral as well as media)
? Public Educational Presentation and Community Engagement Workshop (in conjunction with Kimley-Horn on August 23 in Valdez)
? Launch informational and educational website at www.brandingvaldez.com
where people can learn about the project and sign up for ways to participate including being a Brand Champion
? Site Visit (8 days in Valdez) including one-on-one interviews with residents, community leader, business, educators, artists, guides, etc.; group meetings; FAM tours; intercept interviews with residents and visitors; excursions; and facility tours.
? Qualitative Vision Survey (open-ended) among community and business leaders to identify strengths, challenges, and opportunities for the community
? 2 week ethnographic study in Valdez where ethnographer/videographer will record cultural conversations throughout the community (casual, informal conversations similar to intercepts; will include Oktoberfest). (late September-early October)
? Community-wide Quantitative Survey (multiple choice) open to everyone living and or working in Valdez (publicized online and with social ...
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