ITEM TITLE:
Procurement report: Contract award to Spawn Ideas for 2021 Valdez Branding Project in the amount of $75,000
SUBMITTED BY: Martha Barberio, Economic Development Director
FISCAL NOTES:
Expenditure Required: $75,000
Unencumbered Balance: $75,000
Funding Source: 352-8300-55500
RECOMMENDATION:
Receive & File
SUMMARY STATEMENT:
Project Description: The City of Valdez would like Spawn Ideas to help research, develop and implement a strategically driven destination brand that represents Valdez, Alaska
Rationale: One of the projects that came out of the Mayor’s Task Force for Economic Recovery was for branding. The Task Force recommended that Valdez embrace a coordinated marketing program for all community assets with the goal of the program to strengthen and rebuild all segments of our economy.
Ultimately, this brand would envision marketing outreach for the Port of Valdez, Valdez Harbors, Parks and Recreation, tourism, business development, and resident recruitment/retention.
This marketing investment would start with identifying a unifying brand and developing a set of implementation plans.
Bidding: The project was advertised on the City website for 26 days beginning February 1, 2021. We received 13 proposals for this project. There was a committee of 7 stakeholders who scored all proposals and those scores were rolled up into a spreadsheet with accumulated scores. Scoring criteria were as follows: Methodology and Approach, Qualifications and Experience, Ability to work through project timeframe, Flexibility, Cost Schedule.
Spawn Ideas had the highest score and was awarded the bid in the amount of $75,000.
Scheduling: All work shall be completed by December 31, 2021.
This report is filed per City Procurement Code 2.80.040